The June and July United for Libraries Learning Live sessions will focus on ‘‘Marketing and Public Relations Skills for Friends of the Library” featuring Dr. Curtis Rogers. Part I will take place on June 13 and part II will take place on July 11. Register now
Part 1: You don’t have to be a graphic designer, webmaster, or user experience designer to effectively promote and market your Friends of the Library programs and events, but it is a good idea to have a marketing plan and to know a few other basics. Dr. Curtis Rogers, consultant and past president of South Carolina Library Association and past board member of Friends of South Carolina Libraries, will present this interactive session, which will also feature marketing ideas from a Friends group.
Part 2: Need tips on promoting your membership drives, book sales, and other events? Dr. Curtis Rogers, consultant and past president of South Carolina Library Association and past board member of Friends of South Carolina Libraries, will provide tips on promoting your membership drives, book sales, advocacy initiatives, and other events. This interactive session, which will also include PR ideas from a Friends group, will provide resources to get your Friends pointed in the right direction.
Dr. Curtis Rogers is a library consultant who has worked in the library and information science field for over 30 years. He has worked at the Union (SC) Carnegie Library, and the Charleston County (SC) Public Library, and retired as the Communications Director of the South Carolina State Library. He has also taught courses at the University of South Carolina School of Library and Information Science. In 2008, he was President of the SC Library Association. Rogers developed a national library survey on library use of social media for public relations and presented this survey’s results at the 2009 German Library Association Conference and at the State and University Library of Hamburg. He has served as secretary of the board of the Library Marketing and Communications Conference and as secretary of the SC Academy of Authors, as well as chair of the USC School of Library and Information Annual Literacy Leaders (ALL) Awards Committee. He has also served on the Friends of South Carolina Libraries (FOSCL) board and is a member of the ALA CORE Library Consultants group. He is a recipient of the 2015 F. William Summers Outstanding Alumni Award from the USC School of Library and Information Science.